Branded storefront
Your own online shop with your name, logo, colors and menu. Customers order in a few taps from their phone, for pickup or delivery.
Bread · Pastry · Cakes · Cookies
Your bakery online.
Your orders in one place.
A beautiful online store with your name and your products, and one simple app for orders, customers and sales. Made for bakeries, pastry shops, cake makers, cookie shops and cafés.
fatto a mano · fait main
Join the waitlist — we'll email you when a spot opens. No card needed. Free during early access.
- Set up with you, personally
- No fee on your sales
- Works on any tablet or phone
The front of the bakery
Everything the counter needs, built in.
No stitching together a website builder, a payment app, a spreadsheet and a notebook. It’s one system, and every order lands in one place.
Order management
Every order in one list, from new to picked up. Confirm, start baking and mark ready with one tap. Automatic customer updates are coming soon.
Order calendar
Pickups and deliveries by day and week, with each day’s total pieces, so you know what’s coming before you commit to more.
Customer profiles
Order history, favorite products, allergies, notes and store credit for every regular and every wholesale account.
Coupons & promotions
Welcome codes, weekend deals and seasonal offers, as a percentage or a fixed amount, with limits and end dates.
Gift cards
Digital gift cards customers buy in your store and redeem at checkout. The balance carries over until it’s spent.
Reports & analytics
Revenue by month, best sellers and order status at a glance, plus an export for your accountant.
Pay at pickup, cards soon
Today customers order online and pay when they collect. Card payments with Stripe, paid out to your bank, are coming soon.
Customer notes
Every order carries the customer’s note, and each customer keeps a history you can check before they call.
Add-ons
Need more? Switch on a counter point of sale, a self-order kiosk, email campaigns, staff clock-in, advanced reports or loyalty points.
Everything you sell
Not just bread. Every product in your case.
Cakes by the slice or whole, cookie boxes, pastries, savory bakes and coffee. Tell us what your bakery makes and Fresco starts you with a menu that fits, with a picture for every product. You set the names, sizes and prices.
- CroissantsViennoiserie
- Layer cakesCakes
- CupcakesCakes
- MacaronsPastries
- Fruit tartsPastries
- ÉclairsPastries
- CookiesCookies & sweets
- Cookie boxesCookies & sweets
- DonutsCookies & sweets
- BaguettesBread
- FocacciaBread
- Cinnamon rollsViennoiserie
- CheesecakeCakes
- BrowniesCookies & sweets
- EmpanadasSavory
- CoffeeDrinks
From order to pickup
Orders stop getting lost in your DMs.
- 01
A customer orders
From your store, on their phone. They choose the products, a pickup day and time, and leave a note.
- 02
You see it instantly
It lands in your orders with the customer’s name, phone and everything they asked for. One tap confirms it.
- 03
You know what to make
Every day’s orders are added up by product, so you know how many cakes, boxes and loaves to prepare.
- 04
They pick it up
Mark it ready, they come by and pay. Their history and favorites stay in their profile for next time.
What happens in a small bakery
Three things that cost you money every week.
Orders arrive everywhere
Phone calls, Instagram messages, a note on the counter. A cake order gets missed, someone doesn’t show up, and what you set aside goes to waste.
One store, one order list →You don’t know what sells
Which products bring in the money, which days are busiest, who your best customers are. Without numbers, every decision is a guess.
Sales and best sellers →Your regulars have no easy way to order ahead
They’d buy more if they could reserve a cake or a box for Saturday without calling. Right now, you lose those sales.
A store for everything you sell →Your store, your style
A store as beautiful as what you bake.
Your logo, your colors and a look that suits your shop: warm and rustic for a bakery, soft and elegant for a pastry shop, bright and playful for cookies. Customers order from their phone in a few taps and pay at pickup.
- Your own link to share on Instagram, Google Maps and a QR at the counter
- Menu by category: bread, cakes, pastries, cookies, drinks
- Pickup days and times you choose, closed days respected
Who it’s for
Made for shops of 1 to 10 people.
Neighborhood bakery
Bread, croissants and a queue of regulars who’d rather order ahead and skip the line.
- Online store
- Pickup times
- Daily totals
Pastry & cake shop
Whole cakes, tarts and pastries, many ordered days ahead for birthdays and events.
- Orders by date
- Customer notes
- Calendar
Cookie shop
Boxes, flavors of the week and gifts. Customers order from Instagram in a few taps.
- Boxes & sizes
- Coupons
- Gift cards
Café & bakery
A counter, coffee and a daily case of baked goods, with staff that changes by shift.
- Point of sale
- Sales reports
- Customer profiles
Also inside · for your bakers
A bakehouse account for the people who bake.
Production tools for the bench, inside your Fresco account: the owner sees the store and the numbers, the bakers see what to make. Switch them on only if you need them. Separate logins for each baker are coming soon.
Recipes & weighing
Your own recipes scaled to the batch, weighed step by step on a tablet.
Bake schedule
Tomorrow’s orders become a bake list, with clash warnings for the oven.
Dough temperature
The right water temperature for every dough, whatever the weather.
Team plan
Who does what and when, with a card for each person.
Bake doctor
Something came out wrong? Likely causes and fixes, and a Fresco baker to ask.
Learning & suppliers
Training for new staff and where to buy flour, equipment and packaging.
Personal help included: during early access a Fresco baker works with you on your products and your process.
Up and running in an afternoon
Four steps from sign-up to your first order.
- 1
Sign up
We set up your bakery with you. Nothing to install.
- 2
Make it yours
Add your products, pictures and prices, your logo, colors and pickup hours.
- 3
Share your store
Put the link in your bio and on Google, and a QR code by the register.
- 4
Take orders
Orders come in, you confirm them and see exactly what to prepare each day.
What we leave out, on purpose.
No accounting, no payroll, no full inventory control. You already have tools for that. Fresco does one thing well: helps you sell what you make and keep every order under control.
Fresco · fatto a mano · fait main
Sell what you bake, without the chaos.
We’re opening Fresco to a small group of bakeries first. Join early access and we’ll set up your bakery with you, personally.